Benevento
Confindustria Benevento with “Sannio da Gustare” took part in Cibus 2024, the international food fair held in Parma from 7 to 10 May
Sannio da Gustare is the Confindustria Benevento brand granted to companies that produce in Sannio with Samnite (Gold line) or Italian (Standard line) raw materials. This is an ambitious project aimed at enhancing local productions whose supply chain can be traced.
Eight companies have joined the project so far: Avicola Mauro, Cillo, Euvitis 21 Agriculture, Territory and Development, Fabbriche Riunite Torrone di Benevento, L’Arte dei Sapori, La Vinicola del Titerno, La Violetta, Settemisure which represent thirty-two product references .
“The logic behind Sannio da Gustare is to group together under a single brand the food processing companies whose supply chain can be traced. Explains Giuseppe Mauro Vice-president of Confindustria Benevento with responsibility for the Food Sector. The project, strongly supported by the President of Confindustria Oreste Vigorito, had already been started in 2016, but today it has taken on a structure and an organization capable of responding to the demands of the national and foreign market, which is increasingly attentive to quality. Presence at Cibus represents one of the stages through which the initiative is being developed which involves participation in sector fairs, sales in interested food outlets and an export program which is already bringing the first results. The branded products are equipped with a special numbered guarantee and control sticker.”
Exports from the food sector have grown by over 9% in the last year, are aimed above all at European markets and have strong expansion potential which must be supported and strengthened with ad hoc projects.
Sannio da Gustare responds to this need by grouping quality products in the segment of meat and its derivatives, wine, oil, baked goods, ice cream and nougats, jams, saffron and oil.
CIBUS is the International Food Exhibition and the most important fair dedicated to Italian agri-food. A B2B event dedicated to professional visitors, coming from different sectors of interest for the agri-food sector: large-scale retail trade, Ho.Re.Ca & Food Service. As part of the fair, distributors and importers of the Ho.Re.Ca channel from various countries including Greece, France and Eastern European countries showed particular interest in branded products.
