The countdown to the 2024 edition of Rimini Wellness has started and Amadori is ready to return as a great protagonist at the Italian event par excellence dedicated to all those who choose an active lifestyle every day, based on regular physical activity and correct nutrition, thanks to the fundamental contribution of white and pink meat proteins, eggs and vegetables.
Amadori will welcome the participants of the Fair in the new stand (Pavilion B5 Foodwell): an “island” space doubled compared to last year, within which it will be possible to learn about the proposal – guaranteed by the Italian and integrated supply chain – based on chicken and turkey, pork, eggs and egg products and plant-based.
The variety of the offer responds to Amadori’s objective of nourishing the communities of today and tomorrow with a protein diet suitable for all consumers: a strategy confirmed by the new corporate brand “Amadori – The Italian Protein Company” which debuts in Rimini Wellness 2024.
The whole community will be able to live a highly engaging experience thanks to three games with which to challenge themselves and their friends and win exclusive Amadori merchandising with tests of skill and resistance:
The “Pull-up” bar returning after last year’s success; the reaction ring, an original agility game to test your reflexes;
the “gaming” area for training by trying your luck, thanks to two large dice where each face indicates a specific activity to be carried out in a given duration.
Following challenges and exercises, there will also be the fitness coach Emanuele Mauti, the personal trainer Franca Molluzzo “Hungry Franky” and the dietician Giuliano Ubezio, talents ready to interact and give practical advice for training and eating as best as possible every day.
But the Amadori experience at RiminiWellness 2024 does not end here: as the official “Food Partner”, some of the brand’s best sellers will be the protagonists of many recipes, both in the exclusive “Amadori Hospitality Village” and in the various refreshment points where Amadori products they will be interpreted in traditional or innovative gastronomic proposals. All that remains is to mark the long weekend in your diary from Thursday 30 May to Sunday 2 June and visit the Amadori stand (Pavilion B5 Foodwell).
