“Requested compensation for damages and suspended payment to the actor”

The case that broke out at Sanremo Festival 2024 that he saw involved John Travolta accused of hidden advertising has been enriched with a new piece. There Rai asked for damages and has payment suspended of the actor’s performance. The CEO of Rai, Roberto Sergioin the Supervisory Commission, clarified: “We have started an action in the Rome court“.

John Travolta case and hidden shoe advertising, Roberto Sergio’s statements

As many will remember, during his participation in the Sanremo Festival, between a joke and a qua qua qua dance, John Travolta exhibited the shoes for which he is the testimonial. A case of unacceptable advertising unless expressly authorized by Rai. The CEO of Rai, Roberto Sergio, made it known to the Supervisory Commission:

We have initiated an action in the civil court of Rome against the companies Divina Luna and U-Power, for breach of contract and violation of the obligations of correctness, for compensation for damages, including reputational damage.

The contract foresaw a ban on introducing elements of advertising value

Roberto Sergio, as reported by AdnKronos, explained what would emerge after examining the case in depth. According to him, Rai collaborators were not aware of John Travolta’s intention to wear the shoes for which he is the testimonial:

Neither the employees nor the external collaborators of Rai were aware of the actor’s desire to wear shoes with the logo, little known to the public, of the U-Power company and the contract stipulated with the Divina Luna company expressly provided for the prohibition of introduce elements of advertising or promotional value unless authorized by Rai.

Therefore, Rai considers the agreements violated and has proceeded with the suspension of payment of the entire compensation for John Travolta’s performance.