IED WINS THE TENDER FROM THE MUNICIPALITY OF FLORENCE FOR THE FORMER TEATRO DELL’ORIUOLO. A CENTER OF EXCELLENCE DEDICATED TO DIGITAL AND VISUAL ARTS IS BORN, FIRST IN ITALY FOR TRAINING AND INTEGRATION WITH THE CITY.
The Digital and Visual Arts Center in the former Teatro dell’Oriuolo, together with the historic headquarters in via Bufalini and the Fashion Laboratory in Palazzo Pucci, today design the widespread campus IED Florence.
L’European Institute of Design wins the tender from the Municipality of Florence for the former Teatro dell’Oriuolo, closed for almost 30 years and at the end of a complex restoration project. Today the Mayor Dario Nardellain the presence ofCouncilor for Public Works Elisabetta Meucci and of theNon-residential Heritage Councilor Federica Giulianihanded over the keys to the Director of IED Florence Danilo Venturi. Thus was born Polo of Digital and Visual Arts, first in Italy for training and integration with the City. The former Teatro dell’Oriuolo, after the restoration works, has tripled the unbuilt area to the advantage of greenery and open spaces thanks to the demolition of 2200 cubic meters, mainly in the area of the former stalls, and can count on some rooms , free from dividers, on the ground floor of Palazzo Bastogi for a total of 500 m2.
Oriuolo theater Exhibition space rendering
IED will create a hub intended for sharing and knowledge of Digital and Visual Arts, thanks to a consolidated training experience in the sectors of contemporary arts and design, as well as fashion and communication and to the many international professionals and mentors who collaborate there. A place of interdisciplinary and intercultural exchange where theory meets practical experimentation, which takes shape in the exhibition areas, preserving the original vocation of the public place.
“The IED Group continues with its expansion project which does not only mean increasing the physical spaces available for training – so that this always maintains a high level standard – but also places of growth, aggregation and exchange for communities of young designers with and in the area, spaces ready to welcome international and non-international students. The IED offices in our cities aspire to become cultural hubs open to the city itself, consequently fueling an important supply chain. For the year 2024, an expansion objective is also added which will not only concern the cities where we are already present”, he has declared Francesco Gori CEO of the IED Group.
“A stone’s throw from the Duomo, one of the most active post-war theaters becomes an open and usable hub for the City, capable of integrating the Anglo-Saxon campus model, where study spaces and cultural production are often included in a single area. This strengthens our project of a widespread campus: Lthe historic headquarters under Brunelleschi’s dome, the fashion design laboratories at Palazzo Pucci, where Emilio Pucci created his collections, the collaboration with the Oblate Library, where we have access to a vast collection of books and a panoramic café. Our offices are just a few meters away, in the center of Florence, so that students feel at home. All locations have their own genius loci, the ability to inspire. Awareness and creativity: education starts here“, he added Danilo Venturi Director of IED Florence.
Divided into two large areas functional, training and exhibitionin addition to the garden, the new Polo shirt involves the creation of digital laboratories, project room And teaching areastogether with two large spaces reserved for exhibitions, events and workshops. The program of activities will be linked to the educational progress of the multimedia courses (Graphic Design, Illustration, Design for Communication, Content Creation and Publishing) and those of art system (Museum Education, Curatorial Practice and Arts Management) with workshops, contemporary art exhibitions, workshops chaired by emerging artists. Added to this are the initiatives carried out on the occasion of Pitti Uomo. The space will also live through others events in collaboration with the City already part of an educational and professional exchange with IED, which respond to a context of strong internationalization and experiences rooted in the territory.
Talks and round tables on a monthly basis, open to the public, they will be held by the big names of the creative industry, as has already happened on site with Diego Marcon (Artist), Forma Fantasma (Interior Designer), Stefan Sagmeister (Graphic Designer), Danielle Kwateng (Executive Editor of Teen Vogue USA), Joana Vasconcelos (Artist).
The spaces
Training Area
It is dedicated to teaching activities, both theoretical and practical, through the use of digital laboratories equipped with latest generation computers and graphic design software for the development of digital solutions relevant to different sectors.
Exhibition area
Open Space Multimedia reserved for digital arts (Palazzo Bastogi) where computer stations, photo-video equipment, augmented reality viewers, as well as a large interactive monitor for viewing digital projects will be set up. Visual Arts Expo Space, the former Theater to be used as a project room, gallery, performance area, events area, presentations and lessons open to the public.
Garden
The garden will be used as an event area, studio or relaxation space open to the public.
EUROPEAN INSTITUTE OF DESIGN – IED
IED is an international Group, the largest Higher Education Network in the creative field to have maintained a global outlook and a profoundly Italian cultural matrix since 1966. It is present with 11 locations in 3 countries: in Italy in Milan, Cagliari, Florence, Rome, Turin and Como with the Aldo Galli Academy of Fine Arts; in Spain in Barcelona, Madrid and Bilbao and in Brazil in Rio de Janeiro and Sao Paulo. In Italy, IED operates through the parent company which was transformed into one in 2022 Benefit companies with the aim of formalizing its positive impact on society and the planet. FDI is one inclusive school And transdisciplinary which uses design as a universal language for change. Every year it launches innovation projects in the training field in the disciplines of Designfrom the Fashionfrom the Communication he was born in Managementfrom the Visual artsof theArt he was born in Restoration, developing forms of learning and new models for interpreting the future. The training offer includes Undergraduate courses (First Level Academic Diplomas, Título Superior en Diseño, Diploma de Bacharelado, BAH Diplomas and IED Diplomas), Postgraduate (First Level Masters and IED Masters) and Continuing Education Courses. IED can count on a network of over 3,000 teachers, active in their respective reference sectors, with whom it constantly collaborates to ensure the perfect performance of the training activities of its offices.
IED Florence is based in the heart of the city, in historic building in via Bufalini, a masterpiece of twentieth-century architecture renovated by Giovanni Michelucci. The fashion laboratory, however, is located in Palazzo Pucci, a symbolic place of Italian and international fashion, a few meters from the main office. The Digital and Visual Arts Center informer Oriuolo Theatre becomes the new space of widespread campus in the city. IED Firenze joins the Erasmus Project and maintains relationships with various international schools, including UEDA (Japan), Academy of Art University (USA), Centro (Mexico), and Akademie Mode & Design (Germany). The intercultural aspect is also enhanced by the presence of internationally renowned teachers and mentors, well-known in their sectors of reference, such as Anne Timerman, an American designer-architect with vast experience in the creative and technical fields and Talia Zoref, a well-known Israeli artist to the public for his live creations during fashion weeks around the world. Finally, IED Alumnus Federigo Gabellieri, ambassador of Made in Italy and Art Director GQ Italia – Condé Nast – with profound experience in the fashion and graphic design sector and designs for celebrities and companies in the creative industry.
IED PRESS RELEASE
