The Municipality of Castellammare di Stabia acquires the “Terme di Stabia” brand to enhance spa tourism and enhance the territory.
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Castellammare di Stabia continues its territorial development strategy with the acquisition of the prestigious “Terme di Stabia” brand, focusing on the growth of spa tourism and the increase in local heritage.
Discover the new strategic move of the Municipality of Castellammare di Stabia: acquisition of the “Terme di Stabia” brand!
The Municipality of Castellammare di Stabia is about to acquire the prestigious “Terme di Stabia” brand. It was the Curator Massimo Sequino who made the official announcement regarding the Municipality’s willingness to accept the purchase offer sent on 26 February 2024 by the Extraordinary Commission to the President of the Bankruptcy Court of Torre Annunziata as part of the auction procedure .
The purchase of the brand, which is about to be formalized, will involve an expense of 20 thousand euros for the municipal coffers. This operation is part of a context of investments aimed at enhancing the Antiche Terme and is connected to the recent transfer of the property and the sources of Acqua Acetosella.
Comment: The Municipality of Castellammare di Stabia has made a strategic decision by acquiring the “Terme di Stabia” brand, which not only adds prestige to the territory but also strengthens the spa sector, further promoting local tourism. This investment not only strengthens the identity of the place, but can also generate long-term economic benefits. The correlation with the development projects of the Ancient Baths and the transfer of water resources underlines an overall commitment towards the valorisation of the local heritage and the improvement of the tourist offer.
