The restyling of the graphic design of the. was presented at Vinitaly 2024 Barbera d’Asti Consortium And Monferrato wines. Strongly desired by the Consortium, it does not represent a simple graphic renewal but, as the President explained Vitaliano Maccario,”With this project we aspire to communicate the uniqueness of the wine varieties of our territory through new labels that tell the story and identity of each DOCG. This project, which celebrates the idea of ’United in diversity’, intends to give value to the very essence of our wines and the values they contain: elegance, high quality, strong identity and great passion for the Monferrato area”.
The new graphic design takes up and highlights even more, compared to the previous logo, the digital imprint which aims to symbolize the authenticity of Monferrato. “The fingerprint that adorns our logo is more than a symbol of authenticity, it is the voice of our distinctive, irrefutable, unrepeatable land. But even more than that, that footprint represents every single member of our community, the human richness and collective community that defines our reality”.
“Talking about identity means recognizing and enhancing the peculiarities of each denomination, but also weaving these diversities into a common, cohesive and unitary Piedmontese fabric“, states President Maccario. “Barbera is not only the heart of our wines, but also the grape variety from which our winemaking tradition comes. The new graphics are proposed as a strong symbol of this vision: the fingerprint on the logo not only certifies the authenticity and uniqueness of the territory, but also symbolizes the community – every producer, every citizen who contributes to the richness of our identity collective”.
There are six DOCGs that will enjoy their own consortium label: Barbera d’Asti, Barbera d’Asti Superiore, Nice, Ruchè from Castagnole Monferrato, Terre Alfieri Nebbiolo And Terre Alfieri Arneis. In all of them there is a fingerprint of the logo in different colours.
