There Xiaomia mobile telephony giant that recently also entered the automotive sector with the electric sedan SU7gave up the name Modena for the platform of its first model. The news was made official by a note from the Ministry of Business and Made in Italy, which obtained a formal about-face from the Chinese company.
The note . “The Chinese car manufacturer Xiaomi”, we read in the information issued by Via Veneto, “has communicated to Mimit that it will not promote the SU7 car, 100% produced in China, with the name “Modena”, as up to now highlighted in the media after the presentation event on 28 December in Beijing. The company”, continues the note from the ministry, “has assured that it intends to respect the Italian rules on false indications, including the regulation on geographical indications. They will not be promoted communication and marketing campaigns that could mislead consumers”.
Second case. The new controversy over the so-called “Italian sounding”, after that ofAlfa Romeo Milano renamed Juniorhad exploded over the weekend, when the mayor of Modena, Gian Carlo Muzzarelli, intervened at the opening of the Motor Valley Fest to stigmatize the Chinese name: “No one can think of taking over the Modena brand, much less if there is no connection with the territory in the production. We are committed to protecting in every way, even legally, the improper use of the city’s name. And we ask the government to support us in this effort”, concluded the mayor. An appeal promptly collected by the ministry led by Adolfo Urso, who also obtained in this case the waiver of the company involved in the affair.
