“Energy for change” will be remembered as a winning slogan. Slogans and not sponsors. Because Plenitude, Eni’s subsidiary “obliged” to sponsor Cesena after acquiring Plt Puregreen in December 2022 (whose brand had appeared on the black and white shirts in the previous 6 seasons), had decided a summer ago not to combine its name with that of the Cavalluccio. He had therefore opted for a motto, “Energy for change”, since Plenitude deals with renewable energy. A motto that along the way has transformed into energy to… win. Cesena has brought home victories like never before in 84 years and now, as suggested by the slogan, it is ready to… change.
Tomorrow will be the last time away with “Energy to change” on the shirts. This means that next season, in Serie B, there will be a new brand to show off on the Cesena shirt. A Cesena that in recent days has renewed the agreement with Pubblisole, which will still be the agency that will collect advertising for the Cavalluccio, both for the shirts and for the stadium. This season, Pubblisole also deserved promotion, bringing deals worth one million and 600 thousand euros to Cesena FC. At Serie C level, only Vicenza travels at these levels. By closing the agreement for Serie B, Cesena made its request to Pubblisole: to reach two and a half million in revenue between billboards at the stadium and sponsors to be applied on the shirt (not necessarily a main sponsor, given that they can “coexist ” two logos on the front, one on the left shoulder and one on the back under the number). Pubblisole has taken up the challenge and given the radical nature of Cesena in the area, the objective is to find companies from Romagna that want to make themselves known around Italy.
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