STOP – The trio has reunited. Francesco Acquaroli, president of the Marche region, Marco Bruschini, director of Atim, and Gino Sabatini, president of Camera Marche presented the new promotional campaign which has the task of attracting tourists.
The claim is simple: Are you looking for sea, mountains, sport, culture, villages, nature, taste and events? There is only one answer: “Let’s go to the Marche”. the goal is to make those who don’t yet know the region understand that they will find all this all year round.
Instead of choosing a destination in which one activity excludes another, you can choose the Marche where the disjunctive value of the “o”, sea or mountain, is replaced by the additional value of the conjunction “and”. The “claim” is therefore: “Sea or mountain? Sea and mountains. Let’s Marche”. With the two words that can be changed with all other opportunities.
The year 2023 closed with a +12% of foreigners bodes well. And Bruschini’s actions between Paris, London and Monaco are precisely aimed at increasing international appeal. “We believe that help will also come from Pesaro, the Capital of Culture” they recall compactly.
The words are accompanied by some facts: “The recognisability of the Marche brand at an international level, the strengthening of flights, 60 million euros for tenders aimed at improving the quality of hospitality in accommodation facilities, of the tourist product and of events in the territories” they explain by announcing huge investments for the promotional campaign across TV, billboards and social media. All starting from the historic centers of Vienna, Paris and Munich, three metropolises that can be reached by flight from Ancona.
“We concentrated the Italian promotion on Rome with 350 billboards and a 21×3 megaposter with the splendid panoramic view of the Conero Riviera on Cristoforo Colombo, one of the busiest streets of the capital”.
The campaign already closed with 748 theaters involved is the one in Italian cinemas where the promotional video spot for Let’s Marche was screened before the films. without forgetting the adverts for Tamberi, who will be Italy’s standard-bearer in Paris. “And we are already ready to discuss the renewal with him” reiterates Acquaroli.
We will see, what is certain is that from Monday the Marche will be protagonists at the Arabian Travel Market, the tourism fair of the United Arab Emirates at the Dubai World Trade Centre.
r.vit.
