Klättermusen enters the Italian market thanks to Box Agencya representation agency founded in 2015 with the aim of becoming a point of reference for international brands in Italy.
The brand
Klättermusen is a manufacturer of mountaineering equipment. It was founded in 1975 in Åre (in the northwestern part of Sweden) by a small group of local climbers. Over the years it grew and set itself the goal of combining high technology with environmentally friendly design and materials. His philosophy is in fact the fruit of the encounter between mountain culture and the growing ecological awareness of the 70s.
Since its inception it has actively worked to minimize theecological footprint promoting a functional and efficient circular economy. The brand’s products are created for during the timealso resisting unpredictable situations and a merciless climate.
His story, in fact, confirms it: since 2006 the brand has used only 100% organic cotton and in 2009 it introduced nylon derived from recycled fishing nets. To crown these successes, in 2017 Klättermusen was the first outdoor brand in history to become 100% fluorocarbon-free.
This brand was created for people adventure loversfor the explorers looking for extreme experiences. It is aimed at them, promoting a conscious and responsible way of experiencing the mountains. The brand claim reads: “Maximum safety for you, minimum impact on nature”.
For the next season the focus of their products will be on three elements: mountaineering accessories, both spring and winter; insulating fabrics capable of resisting absolute freezing while remaining warm inside; spacious backpacks designed in detail.
The agency is already representative of:
- Bisous Skateboard
- Edmund Studios
- Funky
- Globe
- Iuter
- Octopus
- Usual
- Wooden Store
- Stan Ray
- Danner
- Helinox
- Gramicci
- Kavu
- Malibu Sandals
- Wild Things
- Elmer
