The new Nike Sportswear commercial is produced by Think Cattleya and was filmed in Naples in March: all locations.
Posillipo, the Lungomare di via Caracciolo, the Decumani, Piazza Municipio: these are just some of the locations that appear in the new advert for Nike, the American giant of sports shoes and clothing, shot in Naples. The Nike Sportswear video, approximately one minute and 30 seconds long, entitled “The adventures of Mr. Do Road is here!”is a real homage to the culture of racing and motorsport and to the Neapolitan capital, of which some iconic places are celebrated.
The commercial, produced by Think Cattleya srlthe advertising production house of Cattleya group, it was filmed in Naples a month ago, as anticipated by Fanpage.it. Protagonist is Malika El Maslouhi25 year old Italian-Moroccan model who has modeled for Chanel, Dior, Etro, Missoni and has also conquered the cover of Vogue. El Maslouhi shares the scene with Mr. Do Roada giant anthropomorphic white rabbit, straight from the world of cartoons.
The locations of the Nike commercial in Naples
After an initial scene with a chase between two cars, where we glimpse the church of Sant’Antonio in Posillipo which dominates the 13 Descents, the two protagonists are framed while playing a game of Backgammon, one of the oldest board games in the world. A man with a partially synthetic face comes out of the car. What follows is a no-holds-barred duel with Mr. Do Road and, therefore, the escape of the two protagonists on board a motorbike through the streets of Naples.
The new Fiat Panda commercial is being filmed in Naples: set on the seafront in via Caracciolo
Among the various locations chosen for filming we can glimpse the Victory Gallerythen the Seafront of via CaraccioloMergellina side, and, again, the area of Decumani, between San Gregorio Armeno and the basilica of Santa Chiara. The chase continues inside the station Metro Line 1 from Piazza Municipio, where the two protagonists rush their motorbikes up the stairs to escape their pursuers. One of the new metro trains also appears among the images of the commercial, heading towards Piscinola. The ride in the tunnel ends with the exit from the station, on the side of the Beverello pier. In the background stands out imposingly Male Angevin.
Nikesportswear published the video on its social channels yesterday, Thursday 25 April 2024, with the title The adventures of Mr. Do Road is here! and the mood: @officialnocta & @lartdelautomobile celebrates racing culture and motorsport through their lens, with the NOCTA x L’Art Racing Collection, available now on NOCTA.com and on SNKRS.
