GALLARATE – «We have the ambition to open other stores in this basin, between Varese, Busto Arsizio and Legnano”. He reveals it Cesare Bailo, CEO and country director of JYSK Italiaon the occasion of the inauguration of the renovated Gallarate store in viale Milano 175. «A very important point of sale because this is a decidedly important and strategic basin» reveals Bailo, who “plays at home”, given that he lives in Legnano.
More and more widespread
They call “the Danish answer to IKEA“, but JYSK – «pronounced iusk» – has the greatest capillarity on the territory. In the province of Varese it already boasts two sales points – Tradate as well as that of Gallarate – and is ready to open more, as part of the challenge of an expansion from the current 87 stores (from Brunico to Trapani) up to 350 with the new concept. «We are investing a lot in Italy – says Bailo – there is a lot of work to do and we are excited to be able to do it».
The interview
The restyling of the JYSK store by Gallarate was designed according to the Store Concept 3.0, a new concept of spaces that affects all new JYSK stores internationally and which represents a profound innovation compared to the past to offer customers more inspiration and a modern shopping experience. The layout makes it easier to “navigate” between the corridors and orient yourself among the proposals in pure Scandinavian style. Hand in hand with the openings and restyling of the stores Hiring is multiplying at a local level. In Gallarate in particular it is open the position of Sales Assistant.
The growth of JYSK
«Our ambition is to be the first choice for those seeking opportunities in the world of retail. We believe that collaborators are the key to our success. This is why we are committed to offering, not only an attractive working environment, but also opportunities for growth and incentives to take on new challenges within the company” claims Cesare Bailo, CEO and country director of JYSK Italia. «To support our rapid growth in the Italian market we need the best talents who can grow with us, always facing new experiences and new responsibilities within the company. Our expansion in the country is constantly evolving, our next goal is reach 100 stores by the end of 2024». In the financial year 2022/23 JYSK Italia achieved its best result, with a turnover of 103.8 million euroswhich represents an increase of 18.3% on the previous financial year and in the same period (1 September 2022 – 31 August 2023) it opened ten new stores.
