Turin court ruling on the Pandoro issue: Balocco downplays it

Turin court ruling on the Pandoro issue: Balocco downplays it
Turin court ruling on the Pandoro issue: Balocco downplays it

April 24, 2024 | 07:15

The Pink Christmas pandoro packaging

Codacons issues an enthusiastic statement, but the Fossano confectionery company specifies: the request for one million five hundred thousand euros in compensation has been rejected. «The Court limited itself to taking up the content of the AGCM decision already challenged by Balocco SpA before the Regional Court of Lazio».

«The Court of Turin accepted yesterday (23 April) the appeal presented by Codacons, the Association of Users of Radio and Television Services and Adusbef, ascertaining the incorrect practice implemented by the Balocco company in the case of the “Pink Christmas” pandoro designed by Ferragni, and the ‘deceptiveness of the messages launched to the public on the charity campaign associated with the sale of the product’.Codacons announced this in an official press release.

According to the consumer association, it is «A very important sentence which now on the one hand opens the way to compensation in favor of all consumers who had purchased the pandoro in question, and on the other aggravates the position of Chiara Ferragni in the investigation for aggravated fraud conducted by the Milan Prosecutor’s Office».

For the first civil section of the Court of Turin “the methods of advertising and dissemination of the commercial practice actually implemented (also) by the company BALOCCO SpA have led consumers to understand, contrary to the truth, that by purchasing the “Pandoro PinkChristmas”, they would have contributed directly and proportionally to the raising of funds useful for the financing of the Regina Margherita Hospital in Turin for the purchase of a new machine, which would have allowed it to explore new avenues for the therapeutic treatment of children suffering from Osteosarcoma and Ewing’s Sarcoma” .

«The court accepted our injunction action aimed at ascertaining and declaring Balocco’s liability for unfair commercial practice – declares Codacons – A ruling that now opens the door to compensation in favor of those who, deceived by the messages sent by the company and Chiara Ferragni, purchased the “Pink Chtistmas” pandoro, and which worsens the influencer’s position in the investigation for aggravated fraud opened in Milan”.

In the evening, Balocco issued a statement contesting the enthusiastic interpretation of the sentence.

«In light of what has been reported by some media outlets, Balocco SpA specifies that the decree of the Civil Court of Turin rejected the request of some consumer associations (Codacons, Adusbef and Assourt) to pay one million and 500,000 euros as compensation for damage as part of the “Pandoro Pink Christmas” operation. The company – we read again in the note – reserves the right to lodge a complaint in the appropriate forums against the decree for the part in which, with a partial investigation, the Court limited itself to taking up the content of the AGCM’s decision already challenged by Balocco SpA before the Lazio Regional Court ».

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