Piedmont, Campari Group expands the Novi Ligure plant. More Aperol| will be produced Sky TG24

More Aperol for everyone. Campari Group inaugurated the new Aperol bottling line in Novi Ligure (province of Alessandria) on 19 April which, as part of an expansion of the plant, will reach an investment of 75 million euros. The Piedmontese factory has thus added 6,500 square meters to the previous 60,700. Present at the ceremony were Francesco Lollobrigida, Minister of Agriculture, Food Sovereignty and Forestry, Alberto Cirio, President of the Piedmont Region, and numerous representatives of local institutions.

The factory

The expansion is considered a fundamental stage in the international development path of the Group which, in 2023, recorded double-digit organic growth on all profitability indicators for the third consecutive year. “We are proud to inaugurate the new bottling line dedicated to Aperol, which will allow us to further increase our production capacity, and to continue to export the aperitif ritual, symbol of the Italian lifestyle, characterized by a model of responsible and very high quality consumption” explained Matteo Fantacchiotti, Chief Executive Officer Campari Group. “The expansion of the plant, which takes place 20 years after its opening, is further confirmation of the positive growth trend of recent years. Thanks to the passion and exceptionality of our team of Camparistas, today we celebrate an important milestone, which confirms our commitment to generating value, continuing on our strategic path of growth and transformation, ready to face future challenges” concluded Fantacchiotti. Inaugurated in 2004, the Novi Ligure plant has developed over the years accompanying the growth of the Group: in 2009 a warehouse was added, which increased the logistical strategic nature of the plant, transforming it into an international distribution hub. In 2015, the Officinal Plants Center was opened, used for the reception, selection and preparation of the herbs necessary for the production of some of the Group’s brands, while in 2021 it was the turn of the line dedicated to the production of Crodino. Novi Ligure is the largest production hub of Campari Group and is responsible for the production of some of the Group’s iconic products: in addition to Campari also Aperol, Campari Soda, Crodino and Cinzano. The inauguration of the new Aperol line will bring the bottling lines to seven, increasing the overall annual capacity of the plant by 100 million bottles, production which has already increased from 29 million in 2004 to 360 million bottles produced in 2023.

The numbers

Aperol has quintupled its growth in the last 10 years, achieving record performances all over the world: it is the leading brand in Campari Group sales globally (+23.1% in 2023, 24% of Group sales) and naturally also in Italy , where it grew by +8.2% in 2023. In 2023, 29% of the volumes sold by the Group were produced by the Novi Ligure plant.