Italian wine exports will grow again in 2024, with an increase in value of 14% in January compared to the same period of the previous year, demonstrating the resilience of the sector, stronger than climate change and international tensions. This is what emerges from a Coldiretti analysis of Istat data relating to foreign trade, released at Vinitaly which closed its doors. There is also a positive sign in Germany, the second outlet – continues Coldiretti -, with a +3% while in Great Britain the increase is as much as 20%. There was also slight growth in France (+6%) but in Putin’s Russia they almost doubled (+87%).
Piedmont, which emerges as the region with the highest quality wines, in particular for reds, ranks second in terms of wine export value and in five years has had a growth of 19%, recording 1 billion and 200 million in 2023 of Euro.
“What is worrying, however, is the Association of Russian winemakers and wine producers (Avvr) which has asked the Moscow authorities to increase the duty on the import of wine from NATO countries tenfold, bringing it to 200% – explains Monica Monticone, board member of Coldiretti Piemonte with territorial delegation to the wine sector -. A measure which, if adopted, would practically risk eliminating Italy’s sales to Russia, currently among the top ten exporters together with Georgia, France, Spain, Portugal and the Baltic countries. Obviously, there would also be repercussions on Piedmontese exports which in Russia see Asti especially positioned very well but also other white wines such as Gavi and Moscato”.
“The high quality of our wines is evident from the appreciation it receives abroad with around 60% of Piedmontese production exported abroad, of which 70% to EU countries and 30% to non-EU countries. Wine certainly represents a Made in Italy heritage also from an employment point of view which must be defended from attempts to blame it on the basis of an ideological approach that does not take into account a thousand-year history. The element that most characterizes the new season of Italian wine – they conclude Cristina Brizzolaripresident of Coldiretti Piemonte, e Bruno Rivarossaconfederal delegate – is the attention towards environmental sustainability, marketing policies and the increasingly direct relationship with consumers”.
