“Even in Lombardy, the demand for a holiday ‘under the sun and under the stars’, in total contact with nature, in camping or ‘glamping’, luxury campsites, which offer a great experiential offer is increasingly strong”. This was stated by Barbara Mazzali, Councilor for Tourism, Fashion and Territorial Marketing of the Lombardy Region, speaking this afternoon at the ADI Museum, on the occasion of the Fuorisalone 2024 Crippa Concept, where Helios was presented, the latest innovation in the field of ‘mobile homes’ , the ‘mobile homes’ for open air tourism.
“Slow and outdoor tourism has been growing constantly for many years now – explains Mazzali -. A recent study promoted by the Research Center on Television and Audiovisuals (Ce.RTA) of the Catholic University of Milan highlights how today 54% of potential travelers are taken into consideration. Still far from traditional beach holidays (82%) or cultural trips (76%), but now almost on par with food and wine tourism (55%). Regional surveys also reveal a strong demand for ‘green’ holidays in Lombardy, where there are 200 open-air accommodation facilities, including camping, glamping and equipped areas, for a total of 82 thousand beds. It is a multiple offer that is linked to cycle tourism, trekking and also lake-river tourism, with the demand for camping and glamping”.
