That Chiara Ferragni Outside your comfort zone you don’t particularly attract interest, it’s a known fact. But in recent months the former influencer has been demonstrating it more and more forcefully. The narrative built over the years about the emancipated, strong, entrepreneur self-made-woman Italian style, collapsed like a sandcastle following the investigation into pandoro. He was part of a team that built an empire, he put his name into it and it worked for years. But the decline in popularity following December 2023 demonstrated that what she sold to her followers was largely storytelling, otherwise the attitude in the face of undoubted difficulties would be different now. Over the years she has shown on social media an idea of what people would have liked her to be. Which is what she’s doing now, but in the opposite direction.
If until a few months ago it was all about sharing bags, trips, shoes, accessories worth thousands of euros, now Ferragni shows a regressing image of himself. Browsing through her stories and her posts there is nothing left of the resolute and self-confident woman that she wanted us to believe she was. Now there is only one teenager almost 40 years old, who throws digs at her high school sweetheart to laugh joyfully with her friends in the company. Too bad that she is a mother of a family, with a marriage behind her and a company that invoices millions of euros. Is the real Ferragni the one of today or the one of yesterday?
It would be nice to believe that at least one of the two images reflects his true nature, at least the followers would know who they are looking at. The truth is that none of these are her. Chiara Ferragni is used to having the consent around him, it is his true oxygen and without it he risks dying out. The perfect storm that took her by surprise (perhaps) in December destroyed all her certainties and she suddenly found herself catapulted into a world where there were not only yes-men. Hence the mania to recover. She lives for approval, lives to be the center of constant attention and suffers if someone dares to criticize her. And what is the best way to achieve this? To be what others want her to be. After the separation from Fedez Her followers, whose average age is just 18, wanted her reaction to mirror theirs.
So here she is trying to please them. Phrases from an interrupted teenager, motivational speeches, horoscope, digs at your ex-husband and so on. Everything an ordinary girl would do when she breaks up with her current boyfriend. A follower-catching strategy that perhaps works, because her followers identify with her in this way. But Ferragni has assessed the impact this has infantilism will he have on the companies he presides over? Who would ever want to invest in the project of a 40-year-old who has regressed to adolescence?
What reliability can it guarantee? And if to this we add the total loss of confidence Following the investigation into charitable donations, there are many questions about what future Ferragni is facing
imagining for herself. Because the impression is of a person adrift, completely detached from the real world, who perhaps doesn’t even know who he really is, a victim of himself and his ego to feed.
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