It was Barbara D’Urso who announced her return to TV on a new channel, without saying which one. An enigma that can be answered with NOVE, a landing place that would allow her to challenge her creation Pomeriggio 5 and which would allow the Discovery network to launch the definitive challenge to its direct competitor: Mediaset.
“You’ll see me soon on another remote control number”, Barbara D’Urso announced in recent days, sparking immediate curiosity about her professional future. The presenter, who has been on hold for a year after the end of her twenty-year relationship with Mediaset, is ready to start again from other shores, where she intends to leave her mark. Thus her words pronounced during the party for the promotion of the Trapani football team to Serie C, conducted together with Francesco Facchinetti, take on a particular value.
After Fazio and Amadeus, Barbara D’Urso on NOVE?
But which network could be ready to welcome a big name like that of Barbara D’Urso? To date, the most concrete hypothesis is that it will happen press the NINE key of the remote control to watch his return to TV next season. Although there is no official confirmation, there are several elements that contribute to making this scenario plausible. First of all the context, with the Warner Bros. Discovery network fresh from a season of enormous investments and now equipped to compete with the biggest. After the entry of Fazio, sensational and disruptive in terms of numbers, next autumn NOVE will welcome AmadeusRai’s golden goose of recent years, who will bring I Soliti Ignoti to the network’s prime time access and will host a prime time program (almost certain that it will be La Corrida).
If D’Urso challenges Afternoon 5
But for a channel to be able to certify its generalist vocation in Italy, it cannot do without daytime, therefore afternoon television. This is where Barbara D’Urso’s role would become crucial. The presenter could in fact fill that void, occupying the same slot that she occupied at Mediaset with Pomeriggio 5, a program which was in fact her television manifesto. A solution that would allow NOVE to give an even more defined shape to its schedule and D’Urso to mediatically tease the idea of revenge against Mediaset which, after years of sacrifices, would have sent her away in a bad way. But also to challenge his creation.
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On the other hand, an aspect that has rarely been underlined in recent months is that the definitive launch of the new structure of NOVE would have the effect not only of penalizing Rai, but above all of depriving the private competitor of a possible triple title, i.e. the flagship Mediaset Canale 5. The next season will be interesting above all in this key, that is, understanding whether the Discovery network will be able to have a significant impact such as to affect historical Biscione titles such as Striscia La Notizia and, precisely, Afternoon 5 (which in the meantime will remain in the hands of Myrta Merlino).
Laura Carafoli’s words on Barbara D’Urso
We will have to wait a little longer to understand if Barbara D’Urso will join the NOVE team from next year, but the fact that the hypothesis of her involvement is not far from reality is a certainty that derives from the words spoken some time ago by Laura Carafoli, head of content of the Warner Bros. Discovery group: “D’Urso is a larger than life character, witty, very curious, a character about whom many things can be said: she is a woman who made television history. I’ve always followed her.”. Perhaps in the future you will follow her more closely.
