Mary-Kate and Ashley Olsen: anatomy of an icon couple

So, expanding the search to social media, other recent photographs emerge. Ashley on April 11th in New York in total black while she goes, we read in the caption, to a work meeting; always Ashley on April 4th at the inauguration of a mmERCH pop up store in Manhattan and, on the same day, on the streets of the Big Apple.

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Oversized black coats and large dark glasses are the standard uniform of the Olsen twins. Why then do we yearn for a new stolen shot? What fascinates us so much about their looks? It would be easy for detractors to dispute the fans’ admiration. They are always dressed the same, you might say. But anyone who favors this simplistic view would reveal a lack of attention to detail. And, in fashion as in life, it is the details that make the difference.

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It’s the details that pay off luxury a boss – and the garments worn by the two sisters appear extremely luxurious, as do those from the collections of The Row, the emblematic brand of the quiet luxury – and it’s still the details that make their looks special: a pair of glasses, a jewel, a scarf, a bag.

And then there is theattitude, the attitude. And that of the Olsens is shy, mysterious, decidedly fascinating. If Leonardo di Caprio is making himself ridiculous, at times unpleasant, in the eyes of fans in an attempt to escape the press by hiding under masks and hooded sweatshirts. The Olsen twins dribble past the paparazzi with grace. They don’t seem to avoid them, yet they manage to avoid overexposure. An overexposure, that of famous people and influencers, which has perhaps begun to tire us.

 
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