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Following the announcement released on July 9, 2025, NewPrinces and The Kraft Heinz Company announce the completion of the acquisition, by NewPrinces, of 100% of the share capital of the newly established company Plasmon from KHC’s Italian subsidiary, Heinz Italia SpA. Thus a note from the companies.
The target – continues the note – controls the activities relating to the production, packaging, marketing, sale and distribution of baby food and specialized nutrition products, including the Plasmon, Nipiol, BiAglut, Aproten and Dieterba brands, as well as the production plant in Latina.
The final purchase price of the Transaction was 124.3 million euros, paid entirely in cash. The target business recorded a turnover of approximately 170 million euros and an Ebitda of 17 million euros as of 31 December 2024. The transaction is part of Kraft Heinz’s strategy to drive profitable growth through its Accelerate platforms, which include Heinz Tomato Ketchup and other “Taste Elevation” products, such as mayonnaise, table sauces, culinary products and ready-made sauces. In Italy, Heinz continued to record steady growth in both the Retail channel and the Away from Home channel, significantly increasing its market share in the Taste Elevation category.
Angelo Mastrolia, President of NewPrinces, commented: «The completion of this operation represents the fulfillment of a long-term strategic vision. Bringing back to Italy brands such as Plasmon, Nipiol, BiAglut, Aproten and Dieterba, deeply rooted in the identity of our country, together with a highly efficient production plant like the one in Latina, strengthens our position as a reference platform in the high-margin segment of baby food and specialized nutrition in Italy and Europe. We now look at the integration of Plasmon and the valorisation of the significant industrial and commercial synergies with the capabilities already present in the Group, in order to generate value for all our stakeholders.”
Carmela Bazzarelli, CEO of Kraft Heinz Italia, commented: «We believe that the business is well positioned to continue its development path under the guidance of the NewPrinces Group, leader in the food & beverage sector and ideal partner for the growth of these historic brands. Kraft Heinz reiterates its commitment to Italy, where it will continue to focus on the growth of the Taste Elevation platform with the Kraft and Heinz brands, supported by new investments and a greater strategic focus made possible by this operation.”
