We know the history of Rimac, Croatian company which from a simple startup in just a few years has become a very important company to the point of controlling Bugatti. A company that has managed to amaze thanks to its innovative projects in the automotive field.
Speaking at the Financial Times’ Future of the Car conference in London, Rimac CEO, Mate Rimac, made it clear that his is a technology company, not exclusively an electric car maker. According to what Autocar reports, Rimac did not sell all 150 examples of the Nevera, an electric hypercar that we have talked about many times and which can count on more than 1,900 HP. To date, he has delivered 50.
Mate Rimac, during his speech, highlighted how the world has changed today and that his company must adapt to continue offering unique experiences. When he started developing the Nevera in 2016/2017, Mate Rimac recalls that electric was seen as an exclusive technology with great potential.
Since then, however, things have changed. Electric, which has always been synonymous with great performance, has now quickly become mainstreamespecially due to the push of legislators who want to quickly impose this technology and this they have done losing exclusivity to electric hypercars.
Customers who aim to stand out (and who can afford it) today they want something different and a company like Rimac must follow market trends to remain competitive. The number one of the company gives a very clear example. Today people are once again asking for “analog technology” and endothermic cars to experience unique experiences. Mate Rimac uses an analogy that high-end analog watches require a lot more money than smartwatches on the market today.
An Apple Watch can do everything better (than a homemade chronograph). It can do a thousand other things; it is much more precise; can measure heart rate. But no one would pay $200,000 for an Apple Watch.
Rimac also claimed to not see a return in demand for electric hypercars, as such technology makes it difficult to differentiate vehicles, something he says is vital in the hypercar segment. This is one of the main reasons why he has pushed for the development of a new V16 engine for the successor to the Bugatti Chiron, due to be unveiled next month.
