In the real estate market a new outsider appears in the world championship and is preparing to take over Dubai. Long in the sights of travelers and influencers from all over the world, Bali it is the symbolic city of uncontrolled mass tourism promoted and intensified by the role of social media such as Instagram and TikTok. Not the experience but the photo, not the memories but the testimony of having been there. The Indonesian city quickly became a victim of this process, so much so that local vigilantes were created on the hunt for rude and profane influencers to report to the police, due to the habit of some tourists of taking half-naked photos of themselves in places sacred to the residents, despite the constant warnings from the local government.
The data
However, this has not stopped the city from establishing itself in the real estate market. How to learn from the analysis of AirDNAthe platform founded by Airbnb, Booking and Vrbo, the Island of the Gods, which is attracting more and more investors from Italy, has seen increase in income by 13% in the last year, with an annual average of almost 40 thousand dollars. With over one million nights and spending of 73 million euros, Indonesia is becoming increasingly attractive for the Italian tourist market and, according to Bankitalia/Enit, a further increase of 10% is expected for 2024.
Dubai, on the other hand, AirDna reports, had one last year decline in the tourist market of 7% settling the average income at just over 30 thousand dollars. «For the same investment, Bali guarantees an income three times higher than that of Dubai», we read in a note.
