There Volkswagen is pursuing its “in China, for China” strategy. The aim is to be even more aligned with the needs of customers in the world’s largest automotive market, with a product portfolio that meets local needs. A concrete example of the new course is the CODE IDa prototype that had its world premiere at the 2024 Beijing Auto Show.
Looking at it you notice the new stylistic course that it has taken Volkswagen wants to embark on China, much more dynamic and closer to the tastes of young people. There CODE IDwhich was designed for fully autonomous driving at level 4, is characterized by a body with fluid and smooth surfaces, imposing wheel arches, a high beltline and a sloping roof, all elements that wink at a Gran Turismo.
The exterior of the Volkswagen ID.CODE it also serves as a projection surface for next-generation AI-assisted lighting and display systems. Inside the cockpit of the ID. CODE the real and the virtual come together to create a mobility experience capable of reaching the hearts of younger users. The new strategy of Volkswagen in China is based on three pillars: a comprehensive product portfolio that accelerates the electrification of the brand, a design language developed specifically for the Chinese market and local technical development with strong partners in China to accelerate innovation. The ID family. will grow to a total of 16 models by 2030. This includes five electric vehicles from the new ID.UX sub-brand that will debut on the market by 2027.
There Volkswagen it is also gradually introducing electric versions of its combustion models and is expanding its portfolio in China with new plug-in hybrids, with an electric range of more than 100 km. Twelve new internal combustion models (ICE) and six hybrids will debut by 2030. Furthermore, the German company, in addition to the MQB and MEB architectures, will also use local platforms thanks to partnerships with XPENG. Hefei-based Volkswagen China Technology Company (VCTC) is developing the former platform electricity from the Group specifically for China. Four more models for the entry-level electric segment will be built on the China Main Platform (CMP) starting in 2026.
