L’Alfa Romeo Junior it is a model that continues to hold sway. Since it was presented in Milan with great fanfare, there has been little discussion – almost nothing else – in the automotive field. Objectively, one cannot say that the events that arose around the first B-SUV del Biscione were nothing short of extraordinary, indeed, it was inevitable to talk about the media fuss that arose around the brand new model of the (former) Arese company. Now, to joke a bit about all the chaos that cascaded over the Junior, Alfa Romeo itself is giving away a fun gem stored directly in the crossover’s navigator.
In the beginning it was Milan
Going back in time, the announced B-SUV from Alfa Romeo, born on Stellantis e-CMP platformalso called STLA Smallit should have been called Brenner continuing in that vein which involves the passes and mountain passes of the Bel Paese destined to label the SUVs in the range. Then, this path was not trampled and another road was chosen which led the new Biscione car to be called Milanlike the city where it all began way back in 1910.
We wanted to infuse the new crossover withsporting heart” a bit of Alfa Romeo’s great tradition. However, the first name Milan lasted a few hours after the global presentation which took place on Milanese soil. Indeed Stellantis did not want to enter into a collision course with the Italian Government – especially with Minister Adolfo Urso – who had threatened to appeal a 2003 law, “Italian sounding“, to hit the first Alfa Romeo built outside Italian soil. Basically, the B-SUV produced in Tychy, Poland, could have led the end user into confusion thinking that it was a real Made in Italy product.
Therefore, sudden reverse communicated hastily by the CEO of Alfa Romeo, Jean-Philippe Learned, and birth of the new Alfa Romeo Junior. A nomenclature that everyone can agree on and that draws on the history of the brand, because it is often present to give character to some Biscione models. The first was the 1966 Alfa Romeo Giulia GT Junior, characterized by a small but courageous 1.3 carburettor engine.
The Alfa Romeo hoax
To make fun of the situation, Alfa Romeo has decided to call the city of Milan Junior, at least on the navigator. Now you can give the command “take me to Junior” and the quickest itinerary to reach the Lombardy capital is quickly created on the map. A joke that serves to temper the spirits. Alfa Romeo, among other things, is also the protagonist at Milan Design Week precisely with his latest creatures.
In a refined exhibition space, all enthusiasts and the curious can admire the controversial Alfa Romeo Junior and the majestic limited edition custom-built series in person. Alfa Romeo 33 Stradale, an exclusive car worth 3 million euros. Only 33 units produced and inspired by the magnificent 33 Stradale of the past, which had garnered acclaim both for its breathtaking aesthetics (considered by some to be the most beautiful car ever) and for its sporting successes thanks to its V8 engine.
