«As creatives, we have to go all out make technological infrastructures accessible to all. They are essential to remain human” says the arts+research team Chromasonic that together with Ivy Ross presents the Google installation at the Fuorisalone 2024 Making Sense of Colora kaleidoscope of senses Garage 21.
And color it was, Google would say. The multi-space and kaleidoscopic installation starts from research into the chromatic universe Making Sense of Color, that the American giant brings to the spaces of via Archimede 26 during the Milan Design Week. A site-specific path dedicated to the infinite senses of color, curated by vice-president of the hardware design team Ivy Ross and her arts+research laboratory Chromasonic. An ethereal journey between lights and sounds, without borders, which aims to show a new way to perceive blue, red and the entire chromatic spectrum that we think we know. The public is invited to enter bright, immersive showers, where a jet of lights and sounds projects and vibrates within translucent canvases that create a series of small open rooms filled with sound waves, connected via an algorithm. 21 spaces where Chromasonic translated sound frequencies into light and vice versa in order to make, in a futuristic synesthesia, audible light and visible sound. So what taste can a color have? What scent or shape, what sensation or sound? The exhibition continues trying to answer these questions and culminates with a table set with the latest hardware innovations from Google.
We chatted with Johannes Girardoni, who together with Harriet Girardoni, Orpheo McCord and Joel Shearer founded the art and research laboratory Chromasonic in 2019, to explain the exhibition to us.
In this exhibition the boundaries between one color and another seem very thin. How would you define color?
Color is something unstable, it has light and matter within it. The way we perceive it is only light. It is a fundamental medium for creating information, it is the means through which we perceive reality. With our laboratory we have developed a technology to make color capable of doing something else, we have the responsibility to use the power of color with all its properties.
Sight is the most hegemonic sense, we are bombarded by images. This creates a form of anxiety and neurosis. How can technology help us?
If we could use the ways we have as makers and designers we could make a creative revolution. Our expertise in the field of technology and the knowledge we have in our hands in this era could help us to fully use stimuli such as color, light and sound. This would help us create spaces where we can intentionally slow down. Of course, we could take refuge in nature, in meditation which have always seemed the opposite of technology, more linked to the concept of speed. Human being and machine have always been considered poles apart in terms of our perception, however we have the chance to remain human thanks to technology. With this installation we tried, amplifying the senses in a holistic way, we wanted to create a place where we can be more present and discover more connections with our inner self.
How do you see the future?
New technologies always seem problematic, but in reality they are a huge opportunity. As artists, we must do everything to bring technological infrastructure closer and more accessible. I see, I feel, a bright future for all.
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Tags: Google Fuorisalone sense color
