It is a period of important choices that awaits the president of Mediaset Pier Silvio Berlusconi. The next few weeks will be decisive
As RAI is grappling with important and significant changes, linked to the farewell of some leading figures, Mediaset is also experiencing a phase of deep reflection. The television season is now over: all the programs in the seasonal schedule go into hibernation to make room for summer talk shows.
And it is precisely in this period that the top management of the Cologno Monzese company is concentrating on the work to be done in view of the next season which will start towards the end of September. But at the same time, this is the time to take stock of the past year.
The drastic and revolutionary choices imposed by the president Pier Silvio Berlusconi they produced mixed results and overall lower than the expectations of the Milanese manager himself. The gaze was aimed in particular at two illustrious new entries, Myrta Merlino and Bianca Berlinguer.
The first, former backbone of LA7, took over from Barbara D’Urso in hosting “Pomeriggio Cinque”the afternoon program broadcast every week on Canale 5 from Monday to Friday.
Mediaset, ongoing clash between two great journalists: Pier Silvio Berlusconi’s decision
The second, after an entire career spent in RAI, brought his political talk show “Cartabianca” on the frequencies of Rete 4, in a small way, a true Copernican revolution that has turned the Biscione’s schedules upside down.
The problem is that the two journalists are at serious risk of colliding. According to some rumors that have been circulating for a few days, Pier Silvio Berlusconi would be tempted to move Myrta Merlino from Canale 5 to Rete 4 entrusting her with a program very similar to “L’Aria che tira”.
Pier Silvio Berlusconi is in difficulty: important news is expected in the next few days
The ratings of “Afternoon Five” have fallen considerably compared to the management “made by Barbara D’Urso”, so much so that in the next season the program should be entrusted to Cesara Buonamici.
Merlino would thus replace Bianca Berlinguer which in turn should be found a new time slot and perhaps another channel of the Mediaset group. Pier Silvio Berlusconi is certainly grappling with a puzzle that is difficult to solve. Putting all the pieces in the right place will be a challenge.
