In Italy and in many parts of the world it is available on Disney+ (so, if we exclude films, Bluey constitutes 29% of the content seen), because Disney has been circling around it for years trying to understand how to buy it together with its merchandising empire, John Brumm (the author) doesn’t sell though. At least at the moment. Bluey it is an artisanal product even if this is almost impossible in animation, a sector in which a large team is needed and is regulated by a very rigid industrial process. The same inspiration for the games that animate each episode comes from the games that Brumm he sees his daughters doing, and the children’s voices are those of children he knows (the identity is not revealed for privacy), the soundtrack is done by the brother, the mother dubs a character and so on.
Bluey in short, it is made at home and as he explains Daley Pearsonone of the founding stones of the series, the founder of Ludo Studio, the house that produces Bluey and who has been working on it since the first episode: “We will do everything not to change it. Children’s voices are beautiful and we will use them as long as possible”. Which is a nice way to say the least, but when pressed he admits that there is a problem with this artisanal way of doing things: “We don’t have an answer today as to how we will do it, but they have always been the voices of those characters, and they are very distinctive. If you’re Australian you can understand where they come from!”. This family setting doesn’t mean that Bluey isn’t being exploited properly, his books have sold 20 million copies, the soundtrack has done 350 million streams and a live show called Bluey’s Big Play has been touring Australia and the United States for years. Bluey is worth 2 billion, according to independent valuations. When Disney puts them on the table it won’t be easy for Brumm to say no.
In the meantime, it’s been out for a few days The sign, the 28-minute episode of this series made up of 7-minute episodes, as long as four normal episodes and therefore an experiment. It’s a great adventure where Blueythe sister Bingo and the mother Chilli They try to make sure that the marriage between the uncle and the babysitter doesn’t fall apart. In the meantime, the house in which they grew up and in which the three seasons of the series took place is put up for sale, because it seems that the family will have to move to another city to follow their father’s work (an archaeologist). It’s a classic Bluey adventure, full of games, jokes and with that trademark which is the melancholy of time that passes through the gaze of parents. It is elongated but with such a rhythm that the longer duration is not felt at all.
