Green Media Laba communication agency that has made sustainability its value and aims to help companies communicate and grow in an efficient and ethical way, launched the first edition of the contest on March 18th “The SOStainables”. Revolt to children aged between 18 and 30 years oldfocused on valorising emerging digital communication ideas aimed at creating environmental awareness and to raise public awareness of the themes of the 2030 Agenda. The final was held on May 30th which saw 8 young people compete in this green competition.
Awaited with curiosity by the professionals and by the entire environment that gravitates around the “planet sustainability” was a success with audiences and criticswith over 200 accredited guests in the frame of Air Factorythe first prototype installed in Milan that combines the potential of technology with the filtration capabilities of plants thanks to botanical purification, supported by Green Media Lab and designed by the botanist and essayist Stefano Mancuso.
The evening was conducted, moderated by the actress and sustainability advocate Anna Favellawhile an exceptional jury composed of Stefano Mancuso as scientific president and as a comedian Giovanni Storti, president of the jury and now definitively consecrated as a standard bearer in defense of the environment, evaluated the children’s proposals. At their side Francesca Romana Rinaldidirector of “Monitor for Circular Fashion” and lecturer at the core faculty “Sustainability Lab” of SDA Bocconi School of Management And Sciakè Bonadeoco-founder of One Ocean Foundation.
The victory went to the activist-musician Carlotta “Lotta” Sarina who was awarded by Stefano Mancuso and Giovanni Storti.
“We are thrilled with the outcome of this first editionnot only for the quality of the candidate projects which show a growing attention on the part of the younger generations to sustainability issues but also for the presence of leading companies and well-known faces on the current scene who inspire other people every day with innovation and dedication. We have always focused on emerging talents in the sector and we are convinced that the innovative and original ideas presented can make a significant contribution to the sectorthe first step for the progress of sustainability in the digital world, and beyond” he declared with satisfaction Daniele DenegriCEO of Green Media Lab.
22 year old Carlotta “Lotta” Sarinamultifaceted activist-musician was awarded for the originality with which she uses social media in her environmental battle. His show in 3 acts for voice and double bass “Detonation”written and performed by herself, talks about the urgency that pushed her to put her music at the service of combating climate change, a cause that she shares with her large online community who supports her in her battles on environmental and social issues. A commitment that earned her a well-deserved prize of 5,000 euros in strategy and communication activities offered by Green Media Lab.
Second place for Mangrove, marketplace offering sustainable products for everyday use of different product categories: from cooking to personal care but also much more. The project, which is close to various associations that pursue environmental and social goals, is thanks to a social profile in which ideas and advice are shared for a more responsible lifestyle starting from everyday life. The Mangrovia team won a prize worth 2,500 euros in communication consultancy, also signed by Green Media Lab.
Fundamental to the success of the event, the expertise of Green Media Lab which for over a decade has been at the forefront in promoting the diffusion of a culture linked to sustainability issues and in addressing and communicating the environmental challenges of our time with an innovative and systemic approach, starting from when it comes to reducing and compensating the environmental impact resulting from its events. In the case of The SOStainablesfor example, made use of a partnership with Carbon Planetan Italian startup that supports virtuous companies in their decarbonisation process, even making the environmental impact of the emissions produced during the evening negative, offsetting them with the purchase of high quality credits which corresponded to decarbonisation activities. In other words, it has cleaned more than it has polluted.
“Green Media Lab e Carbon Planet have joined forces to launch an initiative that not only respects the environment but above all enhances it, leaving a positive footprint. By purchasing high-quality credits in quantities greater than the impact generated by the event, we managed to transform The SOStainables into a real gesture of love for our Planet” he has declared Riccardo Fraccaropresident of Carbon Planet.
The event was sponsored by the Municipality of Milan and the evening was animated by the notes of Gaudats Junk Bandmusical project that sees the use of instruments built exclusively using recycled materials.
