“The family Germanettithrough one of their companies, acquires 48% of the designer’s shares Chiara Boni and 2% of the shares of Boris Collardi, thus taking total control of Chiara Boni La Petite Robe”. With this short note, the new corporate structure of the Italian label was announced this morning
After the 2022 turnover at 25 million euros, up 65% compared to the previous turnover, 2023 closed with a decline due to normalization compared to the post-Covid euphoria, totaling around 20 million. Maurizio Germanettiwho has been at the administrative helm of the brand for over ten years, declared to Pambianconews which instead predicts growth of 12-13 percent for 2024.
The manager also communicated that Chiara Boni she will no longer be the creative director of the brand, the stylistic reins are currently entrusted to the internal team awaiting the appointment of a new creative director, expected in a few days.
“We have created an ambitious business plan that envisages doubling the turnover in three years by working in countries where we are not present and opening single-brand boutiques, both direct and franchised, and with product variations suited to each country,” explained Germanetti. The brand currently has two monobrand boutiques, in Milan and Rome.
After having staged her own fashion shows in New York for many years, last September and February Chiara Boni La Petite Robe showed in Milan. “We don’t know if we will be present at the next edition of Milano Moda Donna or will return to New York, we are evaluating” concluded the new owner of the fashion house. The United States historically represents the first market for the label.
