Olive oil is undoubtedly one of the most attractive products of the Italian and Mediterranean diet. Fabio Maccari, CEO of the Salov Group, an Italian olive oil producer, has been involved in the industry for over 15 years and has brought a century-old Italian olive oil to Chinese tables. To open up the Chinese market, he took his company to the China International Import Expo several times, obtaining numerous business and export opportunities in China, where more and more Chinese consumers are falling in love with this healthy food. Today, thanks to a bottle of olive oil, Fabio Maccari deeply perceives the broad prospects of China-Europe trade in his work.
In March 2021, the China-EU Agreement on Geographical Indications entered into force, representing the first large-scale mutual recognition of geographical indications between China and Europe. Currently, the continuous expansion of the China-EU GI product list continues to bring new impetus to the bilateral economy and trade, as well as provide cooperation and development opportunities for more enterprises on the two sides.
