The Cigierre Group entrusts the strategy and creativity of the Old Wild West Meta and TikTok channels to the Suntimes agency for 2024.
The objective is to strengthen the positioning of the brand online by focusing on the “Wild and Fun” concept.
«Old Wild West is a reality perfectly in line with our agency values: “human touch, sincerity and the healthy desire to have fun while doing your job well. As soon as we received the brief, our strategic/creative team immediately ignited and the desire to work on a distinctive positioning capable of enhancing the creative potential of the brand was clear – comments Nicholas Figoli, founder of Suntimes -. A wonderful synergy was immediately created between the work teams and we are particularly happy to have become their creative partner of reference as well as for content production and media management. We are proud when our positioning as a holistic agency is chosen and appreciated so as to be a 360° partner in the growth of the brand.”
The new social identity will bring a piece of the old West to profiles across Italy in a completely new and engaging way, reinterpreting the brand format to embrace the wildest side of each of us, the daily life we face, doing it with the best weapon good humor is available, faster than any bullet.
«We immediately found ourselves in harmony with Suntimers because it was able to perfectly interpret the spirit of the Old Wild West right from the first meetings – adds Stefano Taboga, chief marketing officer of the Cigierre Group, which has over 200 restaurants in Italy -. We want to increasingly express, also through social media, the lightness, passion and desire to be together found in Old Wild West restaurants, as well as obviously our fantastic dishes.”
The assignment will lead the agency to define brand storytelling for the new year and to follow the productions dedicated to the creation of social content and amplification on channels by creators and talent.
CREDITS
Executive Creative Director: Selmi Bali Barissever
Senior Art Director: Sophia Schiaroli
Art Director: Sofia Marolda
Senior Copywriter: Pietro Veneroni
Strategy Lead: Francesca Vezzoli
Junior Strategy: Amalia Regina
Client Services Director: Giulia Borina
Senior Account Executive: Floriana Ritondale
Senior Social Media Manager: Matteo Bordoni
Junior Social Media Manager: Francesca Martinolich
Senior Digital Media Planner: Guglielmo Vanasia
