New Carrefour initiative to support consumers. There are 1,000 mdd products in the assortment at a reduced price, 500 more than in the past
To support consumers’ purchasing power, Carrefour strengthens its commitment by increasing in-store solutions. The brand, which had already adopted and promoted a basket of 500 branded products for everyday use at a reduced price, is increasing its assortment with a range of 1,000 productsTherefore 500 more compared to the past. This initiative is part of the campaign Quality Savings of Carrefour as part of the group’s strategy, committed to the promotion of branded products with blocked and reduced prices and to the development of Simple line, with an assortment of everyday products at advantageous prices. The launch of new formats such as the Contact modeldesigned precisely to provide customers with greater convenience thanks to the presence of more extensive private label products compared to the traditional brand supermarkets.
“With this initiative we confirm once again that one of our priorities is to focus on the needs of our customers, offering them quality nutrition at an affordable price, through all our stores and online -he claims Roberto Bellinzona, marketing director of Carrefour Italia-. At a historical moment in which consumers are still forced to face complex economic situations, we are committed to offering concrete solutions to support their purchasing power, in line with our ambition to be leaders in the food transition for all”.
I live and work in Sicily, a land of surprising contrasts and extraordinary virtues. The news baptized me, retail conquered me. I follow the evolution and development of food and non-food brands in the area. I love books, theater and cinema equally. And I write for work and for passion.
