Innovation in the funeral sector is just a smartphone away. And it can take the form of a QR code contained in a medallion, to be placed next to the photo on the tombstone of the deceased. Just frame it and a page dedicated to the deceased appears complete with texts, photos, videos and memories. This is one of the last frontiers of the supply chain, which can still be found today at Tanexpo, in the spaces of BolognaFiere, with the largest event of its kind in Europe: it hosts 225 companies, 30% of which are foreign. Among those who have focused on the QR code is Watching Stars, which launched its product a year ago and has already made a thousand sales: it offers a code to put on the tombstone and another to access the changes to the deceased’s profile.
The package costs 160-180 euros, for a maximum of 100 photos and five videos: but with a subscription the memory can be expanded. Similar service from the innovative startup Rip, which allows you to write a collaborative biography of the lost person: “And it doesn’t mean that the tag goes on the tombstone – say the owners –. For a deceased person, it was placed in the bar where he was a loyal customer “. On the other hand, more and more people do not have a tombstone, because their remains are cremated and dispersed. This is also why biodegradable urns are so popular.
The Spanish Nextlives also runs on the web, which sells a platform to funeral homes: the agency’s client receives a link that he can send to his contacts, which contains the memory of the deceased person and information on the funeral, as well as to the specific buttons to buy flowers and make offers. Those who participate in the funeral are then asked to rate the quality of the service, based on Tripadvisor
