The analytics company CIRP stated that the 40% of users purchasing devices Apple in the United States prefers using the app Music. The data was collected during 12 months which ended last year March. The latter show an exponential growth of Apple Music and at the moment it appears to be one of the biggest competitors of the platform Spotify which boasts beyond 239 million Of subscriptions for a fee.
In the case of buyers who rely on the Cupertino company, a particular situation is emerging. For Apple device users, Spotify is positioned at second place among their preferences. Amazon Music presents a greater penetration even if it shows a decline compared to previous years.
Apple Music is the platform favored by users
The Cupertino company’s music app was launched on the market in 2015 to replace iTunes Music. As time goes by Apple Music is becoming one of the main sources of income for the apple company.
In the earnings report for the second quarter of 2024 it was communicated that the segment “Services” which includes subscriptions to the platform (and also ads AppleTV+) generated a turnover of 23.9 billion of dollars. These data highlight a growth equal to 14% compared to last year.
Among the reasons behind the growth of Apple Music there are also the continuous improvements that the Cupertino company is working on. In this regard, a new one has been integrated onto the platform type of playlist. The latter were designed to collect the songs most played by traditional radio stations. The function was defined as “Radio Spins” and is based on the tracking system relating to thousands of stations located around the world. The aim is to offer users aadditional option which can prove particularly useful. The latter also allows Apple Music to distance itself from the platforms offered by it competition.
