A particular smartphone model has defeated the competition both in terms of sales and for its cutting-edge performance.
The smartphone industry is constantly evolving, with new devices launching every year that promise to offer better performance, innovative designs and advanced features. Every quarter, sales rankings reveal which models are conquering the market and attracting consumers’ attention. Among all the new features of 2024, there is an Android smartphone model that has exceeded expectationsbecoming the best-selling in the world in the first quarter of the year.
This result is not random and reflects a combination of several factors that contributed to the success of the device. From positive reviews to effective marketing strategies, passing from the undoubted cutting-edge technical specificationsmodel has become a favorite among consumers around the world.
A very successful model, but not enough to beat an iPhone
The Galaxy S24 Ultra from Samsung is the best-selling Android smartphone in the first quarter of 2024. This device has received rave reviews since its launch, resulting in record sales in numerous countries. The Galaxy S24 Ultra exceeded expectations, once again proving its worth Samsung’s ability to dominate the smartphone market.
The success of Galaxy S24 Ultra it is also evident in the sales rankings compiled by Counterpoint Research, a renowned market research firm. In the list of the ten best-selling phones globally, the Galaxy S24 Ultra ranked fifth with a sales share of 1.9%. This result positions him as the first among Android smartphones, immediately after four iPhone modelsdemonstrating its strong competitiveness even compared to Apple products.
In addition to the Galaxy S24 Ultra, other models in the Galaxy S24 series have achieved excellent results. The base Galaxy S24 ranked ninth on the list of best-selling phones, while the Galaxy A15 5G and Galaxy A54 ranked sixth and seventh respectively. This data indicates an improvement compared to the previous year, when only the Galaxy S23 Ultra entered the top ten.
This success is also reflected in a change in Samsung’s strategy, with a greater focus on high-end devices. In the first quarter of 2023, the best-selling Android smartphone was the Galaxy A13, an entry-level model. This year, the Galaxy S24 Ultra, one of the most expensive Android phones in the world, took its place. This shift indicates a trend among consumers to prefer devices with advanced technical specifications and a premium user experience.
The success of the Galaxy S24 Ultra is also the result of Samsung’s marketing strategies and its global presence. Samsung has managed to create a strong demand for its devices through effective advertising campaigns and a widespread presence in markets around the world. In fact, unlike many Chinese brands, Samsung sells its phones in a much larger number of countries, thus increasing its potential consumer base.
