Returning from our journey through time with the memory of how beautiful PC Calcio was, we continue to ideally travel through the history of video games, focusing on five advertisements that have remained engraved in the memories of millions of fans.
If in recent years almost all the promotional communication of the majors in the sector has moved to the internet to focus on social media, in the past a real battle has been fought with pounding commercials and television campaigns to capture the attention of consumers to the point of transforming them into die-hard fans of brands that continue to dominate the market.
The creepy doll from the PlayStation 3 commercial
Our digression on the most iconic and unforgettable advertisements can only begin with Sony, with the commercial symbol of the powerful promotional campaign carried out for decades by the Japanese technological giant to conquer the minds, hearts and wallets of millions of video game enthusiasts.
L’disturbing advertisement that accompanied the launch of PlayStation 3 was able to open a window on the multiverse of interactive experiences promised to us by Sony with a console which, despite the enormous driving force represented by the stratospheric sales of the PS2, struggled quite a bit to impose itself on the Xbox 360.
The ‘mad world’ of Gears of War
The long-distance battle waged by Microsoft and Sony with the Xbox 360 and PS3 led the two companies to occupy the most important media spaces in the most followed media of those years. Of the many commercials created by the Redmond company to promote X360 and its toy library, it is impossible not to remember the Gears of War advertisement with the background music of ‘Mad World’, the cover of the Tears of Fears song by Michael Andrews and Gary Jules.
While we’re at it, we invite you to take a dip into memories with our special on the history of Gears of War, an in-depth study that retraces the fundamental stages of the long journey undertaken by Epic Games and subsequently by The Coalition to evolve this now iconic shooter series .
Assassin’s Creed to the tune of Massive Attack
The golden age of videogame commercials represented by the Xbox 360 and PlayStation 3 generations has among its standard bearers none other than Altair, the protagonist of the adventure that began the Assassin’s Creed saga.
As with the Gears of War advertisement to the tune of the cover of Mad World originally created for the film Donnie Darko, also in the case of the commercial that accompanied the launch of Assassin’s Creed the creative minds at Ubisoft decided to rely on a song that was already becoming very popular on the radio (and on TV, for those who grew up on bread and MTV video clips): we are referring to the song “Teardrop” by Massive Attacka piece that fits perfectly with the scenes admired in the clip which sees Altair engaging in an all-out battle against his enemies.
Halo 3 and the Master Chief battle
We also owe one of the most unforgettable commercials in the history of video games to the diorama of the battle fought by Master Chief to the poignant notes of the instrumental piece that accompanies the exploits performed by John-117, there is not a single flaw in the incredible work done by Microsoft and its promotional machine which, at the time, really had nothing to envy of the competition.
Nintendomania spreads with Jovanotti!
We close our special with the inevitable amarcord moment for those who spent their childhood blowing into the NES cartridges to make them work: do you remember the hilarious Super Mario Bros. advertisement with Jovanotti from 1990?
In the heat of the day commercial battle between the Kyoto house and SEGA for dominance of the console market reborn after the collapse of the early 1980s, the two Japanese videogame giants competed for the interest of fans with commercials, huge promotional spaces in themed magazines and, obviously, collaborations with the artists most loved by the general public. In the specific case of the advertisement with Jovanotti, the Italian singer-songwriter lends himself to a nice skit in which he is the protagonist of a fictitious date with Super Mario acting as the third wheel.
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