This South Korean model has conquered everyone. Very low prices but similar, this car is already a success.
For years now, South Korea has been one of the leading countries in the motor industry. Seoul’s companies have established themselves not only at home and on the Asian continent (no easy feat given the competition from the giant Japan and the current boom in China) but also on an international level. Brands like Hyundai and Kia are now well known even in our latitudes and have carried forward the flag of South Korea as a manufacturer of super technological, cutting-edge models, capable of fully grasping the needs of the Western public.
As anticipated, the Hyundai group is the master, which includes under its control some of the main automotive companies in the country, such as Kia. Genesis, a company with a recent history (it has been operational since 2015) but already particularly intense, is also part of the Hyundai universe, while maintaining its autonomy.
In fact, it has already been able to establish itself significantly at an international level, and intends to continue its climb thanks to the latest model.
Genesis GV 70, the market has a new queen
Just one look is enough to understand why the Genesis GV 70, out next month in South Korea, may win over European motorists. With its classic design, timeless elegance, the model fully embodies the style of brands that have made the history of motoring, such as Aston Martin.
The car was presented at the Beijing Motor Show, where he captured the attention of those present. A great deal of work in the restyling, as mentioned, was done on the design of the car, focusing on elegance and giving the model greater character thanks to the inclusion of the double-textured front grille.
However, we did not focus only on aesthetics, but we took the opportunity to improve the effectiveness of some aspects of the model. In fact, the headlights and position indicators have also been improved, thus improving the visibility of the car for other vehicles (and therefore safety)
As for the interior, it is certainly an eye-catcher from the 27-inch OLED display, which includes the instrument panel and infotainment system. There are no details yet on the engine and other features of the model, nor is it known if and when it will arrive in Italy. What is certain is that prices would be highly competitive and which, if the model landed in Europe, would represent a formidable rival for companies on the continent.
