Fiat will be the protagonist of Agrishow 2024 in Brazil. With models that meet the needs of the agri-food industry, Italy’s leading automaker could not be excluded from Latin America’s largest agricultural technology show. Furthermore, the brand is bringing the latest addition to its family to the fair for the first time: the New Titanwhich together with the other pick-ups, Street and Toro, are the official cars of the 29th edition of Agrishow, which takes place until May 3 in Ribeirão Preto (SP).
Fiat and New Holland announce an unprecedented partnership and a show car to symbolize this union
Fiat also announced an unprecedented partnership with New Holland, an agricultural machinery company. To materialize this synergy between the two brands, Fiat, with Mopar, Stellantis original spare parts and accessories brand, has developed a show car based on the Titan, incorporating the entire visual identity of New Holland. This exclusive model will be one of the main attractions of the agricultural machinery brand’s exhibition space.
Titano will be one of the highlights of the Agrishow 2024. The model is available for a test drive at a trade fair for the first time. To experience the full capabilities of the large Fiat pickup, the circuit will be full of obstacles designed to test the model’s abilities in 4×4 conditions. And it doesn’t end there, anyone who passes in front of the Fiat stand at the Agrishow will still be able to see practically the entire range of the brand up close, with Strada, Toro and Titano, as well as the Professional line, with Florin, Scudo and Ducato. Furthermore, the most famous scorpion in the world will also be present with Abarth Pulse and Fastback.
Leaders in their respective segments, market references and with a complete range to serve every audience: Fiat and New Holland, agricultural machinery and solutions company, have many attributes in common. Therefore, the two brands join together in an unprecedented commercial partnership, which will be present in different areas, such as communication, advertising campaigns, consumer promotion and agricultural fairs.
To realize this synergy between the two brands, Fiat, in collaboration with Mopar, has developed a show car with the New Holland look. For this project, the Fiat Titano was chosen, a pick-up that offers sturdiness, the largest bucket in its category and 4×4 traction to tackle the most varied types of terrain.
Titano New Holland features exclusive blue seats embroidered with the New Holland logo, as well as 18″ wheels painted black with yellow details and blacked-out accessories, the wireless charger, tow hook (3.5 tonnes), extension and tonneau protector. As well as longitudinal and transverse roof bars, cargo boxes and carpet, electric running boards and glossy black applications on the headlights. Raised suspension and off-road tires complete the show car look. It is worth mentioning that most of these accessories are already sold in the Mopar portfolio for Titan.
