The friend’s move to bring Chiara Ferragni back into the spotlight (and to adv)

Four months after the outbreak of the Balocco case, the “real” ones are back adv in the profile of Chiara Ferragni. Since 15 December, in fact, the influencer had only sponsored his line of products and clothing, both because the contracts with the companies were suspended or cancelled, and because he took the line of maximum prudence, also given the investigation that he implicates her for fraud aggravated by impaired defence. But something has now changed and her lifelong friend came to her aid. No, not Fabio Maria DamatoFerragni’s “right and left arm”, as she liked to call him, but Filippo Fiorafriend of the influencer since school days.

The first, also under investigation for the Balocco case as general manager of Ferragni’s companies, has disappeared from the radar since December. Few stories and no posts have been shared on his profiles for some time now and there are not even traces of images together with the influencer since the outbreak of Pandoro-gate. Fiora, on the other hand, has never stopped supporting her friend and even in the last period, between judicial disputes and family members, appeared several times alongside Ferragni. It was he who furnished the City-Life apartment of the former Ferragnez couple and it was he who launched a lifesaver in this difficult period. In recent days, after having been at the Venice Biennale also to test the waters a bit and evaluate what the media impact could be with public exhibitions, Ferragni returned to Milan to inaugurate a showroom.

Of course, it’s not the best for someone like her who until a few months ago was the most requested for the big events that really matter, but it’s still a start. Perhaps. “Support you friends“, writes Ferragni, saying to himself “very happy” to attend the inauguration of the showroom of a furniture store. His friend Fiora, together with his partner with whom he runs an architecture and design studio, is in fact the creator of the new project for the furniture factory. And so, with great pride, Ferragni has returned to putting the “magic” word adv in stories that do not concern her products. This can also be considered as an attempt by the influencer to test the ground for a possible return to the sponsorships that count. Or, perhaps, it is an attempt to demonstrate that companies have begun to trust her again, hoping that others will be involved in the project through emulation.

Instead of trying to reinvent herself, Ferragni has clung to her image tooth and nail. And maybe that’s the problem: beyond that, what does it have to offer? She showed up in the showroom with a look that could be defined in many ways, less than elegant. Surely provocative, aimed at making people talk about themselves. The target? Try to create engagement using his body to spread the word about the companies he “sponsors”. And maybe it’s fine for a furniture factory and, in any case, all this is waiting for the prosecutor’s office to take its course.

The friend’s attempt to throw her a lifesaver is appreciable but, perhaps, she would also need someone to help her reinvent herself, because the old path, having lost the trust of the followers, appears almost impossible to resume.