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Self Alfa Romeo is still in Italian (or, at least, Italian-French) hands Carlos Tavares. And also the fact that the Lance was not closed, and indeed was reborn, is due to the decisions of the Portuguese top manager. This was reiterated by the CEO of the Stellantis group himself, who during a round table – referring to a question on the future in Alfa Romeo motorsport posted by Quattroruote – declared that he opposed the numerous requests for the sale of the Biscione brand and the closure of the Turin brand.
“I said no”. “You can’t imagine how many people asked me to close Lancia when we created Stellantis,” commented Tavares when talking about the future sports programs of the Italian brands. “You need to know two things. First of all, there were a lot of people knocking on my door to make me sell Alfa Romeo. And I said no. And there were a lot of other people telling me I should kill Lancia. It’s embarrassing: I said no again. So today, what we did was to reconvert Alfa Romeo’s business. The brand is profitable, it is positioned in the premium segment.
Launches like Alfa. After the Biscione, the number one of the Stellantis group also expects to grow the Lancia brand and bring it back to the glories of the past, with the Ypsilon and the new Gamma and Delta: “We expect to do the same thing with Lancia, with its ‘renaissance’, with the Ypsilon and all the models that will come after”, concluded Tavares. “And if that happens, then it will be in our interest, not only as motorsport fans but also as business people, to further strengthen the value of the brand, including with activities in the motorsport landscape.”
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