TMW
What will Divyank Turakhia’s involvement be in the Atalanta world? It is a question to ask when the Indian tycoon has decided to invest more than 70 million to take over part of Stephen Pagliuca’s shares.
For now his relevance is not in the sporting world, but he intends to elevate the brand and take it to the next step. From a local to a global situation, trying to expand it and make it a high-level franchise, like a Premier League club. It is not a goal chosen at random, on the contrary. Because, in the footsteps of “Sunderland til I die”, the idea would be to create a Netflix drama about Atalantawhich managed to win the first European trophy in its history after eight extraordinary years, from the salvations with Colantuono and Reja up to, indeed, the Eden of the victory against Bayer Leverkusen.
Then there would be the sponsor, not so much the shirt sponsor, but for the shirt: Atalanta currently wears Joma, but Turakhia’s ideas include a return to Nike. Years ago a partnership was created with the “moustache”, but they were catalog shirts for a team that was certainly secondary on the international stage. Now the situation has changed. The idea of the owners is to maintain the brand with a strong “local” meaning. It remains to be seen which direction the various currents currently at the head of the club will be able to take.
