“Organizing a European athletics championship is one of the most complicated because the machine must be perfect, with a plan that must give something extra by giving added value to these European championships. President Mei’s name will remain in history not only for the results but also for how they were obtained”. These are the words of Diego Nepi Molineris, CEO of Sport and Health, during the meeting at the Olimpico on the final day of the European Athletics Championships in Rome 2024. Then, Nepi, focused on the “numbers which are extraordinary with 235,000 entered the Foro Italico, 137,000 in the Olimpico, 75,000 between the village and the Stadio dei Marmi”, while for the half marathon and the 10 km race there were 15,000 spectators. The turnover.
instead, it reached “21 million euros, 50% covered by private revenues”. A separate chapter, then, for the Medal Plaza, restored to its former glory and “become iconic for the awards”. Finally Nepi specified, speaking of the public, how “I have always seen 80% of the people leave after the key match. In recent days I have not seen anyone leave; I believe it is a form of respect and love towards an exceptional team, but also towards a change that athletics is bringing forward”, he concludes. The event, which closed at break even point, also saw. 50 countries connected, world-class and already record-breaking coverage, although the official numbers will be communicated once the event is over.
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