The arrival of the French phenomenon in the ‘Casa Blanca’ will generate such a turnover that it will allow the club to recoup its investment
A signing bonus of 125 million, according to 100 other sources, spread over five years, plus 20 million net per year in salary. Astronomical figures, therefore not within everyone’s reach. But the arrival of the French phenomenon in the ‘Casa Blanca’ will generate such a turnover that it will allow the 15-time European champion club to recoup its investment, and even make money from it.
The Spanish sports newspaper ‘AS’ explains that just as Cristiano Ronaldo’s arrival at Real Madrid in 2009, for 94 million, almost doubled the financial impact on the club, the same will now happen with Mbappé. Already without which Real had a turnover of 400 million in 2023, according to the Deloitte agency, which is now inevitably destined to grow. Immediately at least a hundred million, according to what some experts have calculated, including sponsors, merchandising and social media contacts.
Mbappé also has personal sponsors such as Nike, Hublot and Oakley who are worth at least 20 million a year and Real will collect the part of the player’s image rights that he reserved for himself during the negotiations. Usually the ‘merengue’ club grants its players 50%, but in the case of Mbappé the Frenchman had obtained a higher percentage during the negotiation phase.
But the arrival of the former PSG champion will also benefit Real Madrid’s current sponsors who will derive an economic benefit which will also reverberate on the club and will make the Real Madrid brand grow even more, according to marketing expert Miguel Angel Hernandez all over the world. Furthermore, Mbappé’s arrival in the Spanish capital club will also mean greater ‘consumption’ of matches by viewers and greater revenues for Real Madrid and La Liga in terms of television rights. These are the figures, as the Spanish and international press write, of the deal that brought Kylian Mbappé to Real Madrid
