The upcoming Miami weekend will be a triumph of tradition and innovation for Scuderia Ferrari. The team presented a special livery, scratched by additions in the new-found tones of Azzurro La Plata and Azzurro Dinocolors that have long been an integral part of Maranello’s history. For the occasion, they have been revisited to pay homage to Ferrari’s presence on the North American market for seventy years. But the most important news was the announcement of the new title partner, HP, which will support the Scuderia not only in Formula 1 but also in its academic and commercial programs. Returning to the livery of the SF-24 of Miami, it will be enriched by the new partner’s logo. The touches of colour, a nod to Ferrari’s glorious past in North American racing, will be visible on the wings, engine cover, halo, rear-view mirrors, race numbers and, in a historical reference that could not be missed, also on the rims, as it was on Ferrari’s Formula 1 single-seaters in the sixties, starting with 158 F1 with which John Surtees won the world title precisely sixty years ago on American soil.
DIVE INTO THE PAST The news will also concern the pilots, Charles Leclerc and Carlos Sainz, who will wear special uniforms in Azzurro La Plata, recalling the traditions of the fifties and sixties. The cars with which they will present themselves at the racetrack will also follow this line, with Charles and Carlos at the wheel of two customized Ferrari 296 GTS Assetto Fiorano, while the mechanics will wear new overalls in Azzurro Dino. The initiatives are not limited to the track. Partners such as Puma, Ray-Ban and Bell presented limited editions of products inspired by the celebration of Ferrari colours. From helmets to clothing, every detail has been taken care of to pay homage to the history and modernity of the brand. Finally, the presence of enthusiasts will be guaranteed through the Ferrari International Cavalcade, which will culminate in the Ferrari Parade led by Marc Gené and Antonio Giovinazzi. Privileged customers will be able to enjoy the exclusive hospitality of Casa Ferrari, making the weekend in Miami an unforgettable experience for all fans of the Prancing Horse.
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THE WORDS OF THE BOSS ”This weekend’s Miami Grand Prix will be a page to remember in the history of our team” – he began Frederic Vasseur, team principal of Scuderia Ferrari HP. ”In Florida we will celebrate our company through a special livery which allows us to rediscover two colors that are part of our tradition. For the team, this race also marks the beginning of the collaboration with HP, our new title partner. Scuderia Ferrari and HP share many values, including a winning spirit and a clear direction of thought which are the basis of our partnership. Our two companies are united by the constant pursuit of excellence and technological innovation, key elements in achieving their respective objectives. As in our team, HP also believes in the importance of enabling each member of the organization to give their best because it is only with everyone’s work that great results can be achieved. Likewise, we believe in the need to nurture talent, training and empowering people as we do with our Driver Academy. With so many elements in common, we are convinced that the title partnership with HP will greatly benefit both brands and I can’t wait to start working together”.
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