Sky Tennis Show – It’s the season of records

Sky: an unprecedented tennis season, with record numbers and skyrocketing ratings

An unprecedented tennis season is underway in Sky’s House of Sport, with record numbers and skyrocketing ratings. As the passion for an increasingly loved sport grows, Sky ensures extraordinary coverage of the most anticipated challenges, with particular attention paid to the Italian companies to enhance the spectacle of this important historical moment.

An ever wider offer

Quantity of events and quality of the story – including in-depth analysis and original productions – are among the trademarks of great tennis on Sky and streaming on NOW, a sport that has now become an essential pillar with an increasingly wider offering:

• The current season has around 6,000 matches in 12 months, over 13 thousand hours of live competitions thanks above all to the Sky Sport Tennis channel.
• More than 100 tournaments between ATP and WTA, thanks to the five-year agreement until 2028, and around 300 hours reserved for analysis and insights.

Record ratings and Italian feats

Added to all this are record ratings – in 4 months there have already been 3 of the best most watched matches ever on Sky – thanks to the spectacle, emotions, tension and fun that are characterizing the first tournaments of 2024, with the great feats by Jannik Sinner, winner this year of the Australian Open and the Masters 1000 in Miami, but also by Jasmine Paolini, champion of the WTA 1000 in Dubai. Star players who have colored the last few weeks blue and who contribute to making the golden moment of this great sport even more special.

All Sky tennis

The 2024 Sky tennis season covers all 12 months of the year with an infinite “snake” of events that is accompanying fans and enthusiasts along an authentic Sky Tennis Show. A show that includes:

• All ATP Masters 1000 and WTA 1000 tournaments, ATP 500 and 250, as well as WTA 500 and 250
• The magical appointment with Wimbledon (1st-14th July)
• The final stages of the Davis Cup with the Group Stage in Bologna, Valencia, Zhuahi and Manchester (10-15 September) and the Finals 8 in Malaga (19-24 November)
• The Nitto ATP Finals in Turin (10-17 November), the WTA Finals (2-9 November) and the Next Gen ATP Finals presented by PIF (18-22 December)

Without forgetting the tournaments broadcast by Eurosport: Roland Garros (26 May-9 June), the Laver Cup (20-22 September) and the matches of the Paris Olympic Games (26 July-11 August) thanks to the agreement with Warner Bros. Discovery.

Technology always at the top

Continuously advancing technology remains one of Sky’s trademarks for tennis too. The most recent innovation takes to the field from 8 May, with the start of the Internazionali BNL d’Italia in Rome: starting from that date, in fact, tennis will fully enter the most prestigious living room of the Sky headquarters in Milan Santa Giulia, the highly advanced Studio 2, which for the occasion will be home to comments, analyses, updates and continuous live interviews connected from the Capital.

Stories, specials and original productions

The Sky Sport tennis team, led by Other Sports editor-in-chief Marco Caineri, is built to ensure the highest level of quality of storytelling and commentary. Barbara Rossi has recently joined the great talents Paolo Bertolucci, Ivan Ljubicic, Raffaella Reggi, Laura Golarsa and Stefano Pescosolido, while Federico Ferrero has joined the commentators in the team always led by the unmistakable voice of Elena Pero and of which they are part, among others, Luca Boschetto and Pietro Nicolodi.

In addition to the daily in-depth Tennis Studio on Sky Sport 24, on the occasion of the most important events, there is The Insider, the event that recounts each day of play through unpublished points of view, behind-the-scenes images and exclusive interviews.

Also always in the foreground is the attention and work dedicated to Original Productions linked to tennis: at the end of the season the new meeting, which has now become traditional, is scheduled between the number one in Italian tennis Jannik Sinner and the director of Sky Sport Federico Ferri, a one-on-one interview with sporting anecdotes and life moments to tell the story of the man as well as the champion.