Every Lazio fan saw Milik’s goal against Lazio Juventus he must have felt like Dante in the Divine Comedy, «pure and willing to soar to the stars» after climbing the mountain of purgatory to get closer to paradise. That network not only guaranteed safe conduct to the Italian Cup final on 15 May, reducing the distance to any trophy that has been missing for three years to 90 or at most 120 minutes, but also allowed the Lady to qualify for the next Italian Super Cup in Saudi Arabia, with obvious positive implications in terms of sponsorships, marketing and merchandising in the most expanding market on the planet. And so next season will be different from this one, let’s say more “standard” for the parameters of a club which, while continuing to launch young players to pursue sustainability objectives, will necessarily have to return to competing on every stage.
Allegri and the legacy for Juve
Allegri, increasingly distant from Juventus and its future, could leave a legacy of 120 million euros thanks to the goals achieved this season: a very precious treasure in lean times and empty coffers. Despite the sometimes ferocious criticism, Max is in fact going to achieve the Champions League goal (what the club asked of him) which will bring 30 million as a dowry without considering all the items relating to the revenues which will shoot upwards thanks to richer Europe, has gone beyond the bar set by Agnelli first and then by Scanavino of the three Under 23s promoted to the first team every season (this is on average 5 NextGen launched per year), enriched the balance sheet with the 50 million for entry into the World Cup thanks to the results of the two years preceding this one and, as a bonus, can add a tricolor rosette worth from 5 to 8 million depending on the result of the final, from 2 to 8 million cachet for the Arab final four and another 17 for 3rd place in the championship, a figure to be increased with the proceeds of the TV rights (in 2022-23 the Lady grossed 78 million). We are around 120 million. And by beating Milan on Sunday evening, second place – 20 million – would get closer…
The five cups
More honors will obviously mean greater burdens. This year’s UEFA disqualification forced Juve to play only two competitions (championship and cup), while in 2024-25 they will have to face as many as five: championship, cup, Super Cup, Champions League (without the traditional break in January) and the World Cup. beginning of summer. To the delight of pay TV, Juve will be on the pitch every three or four days and even coach Giuntoli, to whom Elkann has officially entrusted the future, knows that this squad cannot be enough to deal with more and higher level commitments. In fact, next year will be the longest football season ever, twelve months instead of ten; will start from the European Championships and the America’s Cup which will involve a substantial part of the squad already this summer – certainly Szczesny, Bremer, Danilo, Cambiaso, Locatelli, Rabiot, Kostic, Vlahovic, Chiesa, Yildiz and Milik – and will culminate in the world championship for clubs with kick-off on 15 June 2025. Remaining only with the matches with the club, the players would go from the current maximum limit of 43 matches to a guaranteed minimum of 51 if the Bianconeri were to immediately exit all the tournaments for which they have qualified.
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