Dacia has one differentiation strategy from competition based on price, which constitutes a distinctive element of its corporate identity. The continuous growth in the final cost of new vehicle models on the market makes Dacia one of the few manufacturers that offers a range of products accessible to a large segment of consumers, without sacrificing quality and reliability.
This advantageous position is a key factor in attracting new customers and retaining existing customers. And with the new Dacia Bigsterthese differentiators could be even more pronounced:
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Dacia Bigster 2023-2024, suv of the great breakthrough
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Dacia Bigster 2023-2024 opinions and prospects
Dacia Bigster 2023-2024, suv of the great breakthrough
Dacia Bigster it is a preview of the future C-segment SUV that the Romanian manufacturer plans to market by 2024. The concept car, presented on the occasion of the electrification strategy of the Renault group known as Renaulution, is characterized by a seven-seater configuration.
It has not yet been confirmed which elements of the Dacia Bigster will be included in the mass-production version, however it is certain that its simple and distinctive design will influence the future design of the Dacia suv. But above all it will represent a great turning point for the group due to the higher quality level.
Dacia CEO Denis Le Vot confirmed that the company’s next generation of vehicles will be lighter and less characterized by sophisticated technologies that, he says, are not actually used by consumers. This approach was reaffirmed underscoring its commitment to returning to meeting the core needs of customers. The spread of advanced technologies in automobiles was largely dictated by the need to comply with growing carbon dioxide emissions requirements and meet the Euro NCAP test criteria.
As for the technical details, Dacia’s representatives did not provide much information on the specifications of the powertrains. However, Dacia Bigster could be equipped with a 1.2 TCe engine associated with an E-Tech hybridization.
Dacia Bigster 2023-2024 opinions and prospects
The future Dacia Bigster SUV aims to compete with models such as the Peugeot 3008 and the future Renault Austral, in a rapidly growing and highly competitive market. The design could emphasize usability and versatility. Compared to flashy aesthetic elements such as chromed surfaces, the model could be equipped with plastic protections to tackle off-road routes with confidence.
There is currently no confirmed information regarding the standard equipment. However, in keeping with the model’s ambition, at least the first trim level is expected to include a number of basic features, such as power front windows, manual climate control, cruise control, radio and electrically adjustable door mirrors.
