Radios also take to the streets. One of the best ways to stay in touch with listeners, especially younger ones, is to create summer events where you can turn your playlists into concerts. A ritual that goes beyond music and is traditionally one of the great events that take place over time. Therefore, welcome to Rds 100% Grandi Successi which for the third year is organizing the Rds Summer Festival with six stages in six cities, from Senigallia to Pescara to Barletta, in which, from time to time, the names of the moment will alternate, practically a endless parterre, from Achille Lauro to Fedez, Elodie, Gabbani, Negramaro up to The Kolors. The hosts also alternate. Rossella Brescia (photo) begins with Giacomo Ciccio Valenti and Baz in Senigallia on 21 and 22 June and then arrives Claudio Guerrini and Roberta Lanfranchi (Pescara 28, 29), Anna Pettinelli at the Fossato del Castello di Barletta on 5 and 6 July and then from Palmi on the 19th and 20th, Petra Loreggian in Messina on the 12th and 13th up to Francesca Romana D’Andrea and Filippo Ferraro closing in Rimini on the 26th and 27th. They are large parties that act as a soundtrack to other small parties as has happened for decades, with the audience meets, interacts, has fun and above all, with applause and more or less sensational enthusiasm, begins to identify what will be the most popular song of the summer. Lately, the progressive “solitude” imposed by technology and social media has made it clear that these events are of less and less interest to adolescents and young people.
But it is an error of judgment because, when the opportunities are really worth it, the younger audience has no problem taking part.
