Rome, 8 January 2024 – A concert that will go down in history on Saturday evening at Copacabanabeach of Rio de JaneiroWhere Madonna brought together 1.6 million fans for its last concert of the Celebration tourdesigned to celebrate 40 years of an unforgettable career.
Madonna in concert in Rio de Janeiro
Like any self-respecting concert, to attend the queen of pop’s show, fans arrived many hours before and for some there was even talk of several days before the date, in order to secure a place close to the stagealso a record-breaker: well 800 square meters of stage.
The concert, free for the public present, was a great advertisement for tourism in Rio and the Brazilian city contributed by paying four of the eleven million euros of production costscompared to those beyond 50 million in related activities estimated for the local economy. Madonna, however, took it home three million and 310 thousand euros in cachet. To cover the rest of the expenses, the sponsor: Itaù bank, Heineken beer and the Deezer multimedia streaming service.
There has been no shortage of controversy over the 4 million euros invested by the State of Rio de Janeiro. “The government spent 20 million reais for this show, it’s absurd, the taxes are theft. People are dying of hunger, they are needy, there are no toilets in Brazil”, a boy protested live to the microphones of the Globo TV who was following the show from Copacabana.
The performance, in any case, marked the Madonna’s first performance in Brazil since 2012and was billed as “a thank you to his fans for celebrating more than four decades of his music over the course of the tour’s epic global run.”
Copacabana beach is famous for its unforgettable, but above all record-breaking, shows and concerts. In 2006 he hosted the Rolling Stones concert, which attracted a million and a half fans. The most watched concert of all time, however, was that of Rod Stewartwith beyond 3 and a half million people in 1994also in Copacabana.
