The new Audiradio is born, the radio listening survey company, chaired by Antonio Martusciello. The manager and former parliamentarian of Forza Italia will lead the Italian radio sector to face the challenge with the new organization Joint Industry Committee, which sees as founding members Lorenzo Suraci for Editori radiofonici associati (Era), Stefano Spadini for Assap Servizi/UNA and Antonio Martusciello for Associated Advertising Users. Goodbye therefore to the Media owner contract structure “now totally inadequate in the face of the multimedia convergence process favored by the digitalisation of the entire content chain”, a note explains. The new organization chaired by Martusciello with 36 members will aim to ensure “maximum representativeness of the sector in compliance with fair and non-discriminatory conditions”.
The new survey body has the objective of «guaranteeing for next year new methodological research in the survey of radio audiences, capable of guaranteeing that delicate balance between the need to give continuity to the currency and the need to adopt a methodology that takes act of the irreversible process of digitalisation of the media and the consequent structural changes that are taking place in consumer behavior and in the ways in which multimedia content is used”.
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